How I Know You Screwed up Adwords in 30 Seconds or Less

Intro Scene

What went wrong?

Poor Practice Examples

-No keyword research

-Ad Separation

-Out of geography

-Same company name listing

-Auto vs Manual

Proper Setup

Adwords Express/Bing Express

– no sub campign breakdown

– no geo location targetting/specifc

– keyword bulking

– impressions vs actual business

– no adgroup refining

Continual Maintenance

Realization of It’s Power

 

By | 2015-04-22T11:54:56+00:00 March 24th, 2015|My Blog|Comments Off on How I Know You Screwed up Adwords in 30 Seconds or Less