Martech Professional

My goals are to help you reach your goals. I have the experience, expertise & results to help.

I help businesses of all types in creating growth through marketing technology

Brian Galvan

Martech Expert

What I Do…

First, my job is to listen & understand your needs & wants as well as understand your business. This is such a crucial step, and one where I take lots of time investigating your company, your goals, your industry, your competitors and overall niche to craft a plan and take advantage of your investment in me.

My goals are simple. To unleash my experience on hitting the goals we seek.

I have over nearly 20 years experience developing websites, marketing campaigns, printing/graphics, building apps, building SaaS solutions, and working with business owners, agencies and helping companies thrive in the ever changing digital marketing landscape.

There is no one size fits all in this world and I have seen and done enough to know what is best for your growth and budget. Below are areas I have experience in.

I know what I am doing…with me, we will push to grow your business.

 

Some of my tools

I have extensive WordPress experience

I have setup & managed over 100 PPC accounts!

GA4 & Universal Analytics are crucial for data analysis

Bring data to life to make smart business decisions

Certified in GTM and can help create advanced needs

SEO intelligence gathering for search campaigns

I utilize a slew of A.I. tools as this world evolves further

I have created ground up builds of eCommerce stores

META business & ads manager managements for social

Intel gathering tool on what people are talking about

Extensive use various Adobe CC suite tools for the job

HubSpot, Saleforce, Zoho, and even Custom CRMs

Extensive background in SEO/SEM platforms for campaigns

I can run,deploy, maintain dedicated, VPS, & AWS servers

Email marketing tools like MailChimp/GetResponse & others

I have also spent time learning industry specific tools to perform job tasks. (JetInsights, JetNetIQ, Roofle, etc). Depending on your company, you might have tools where I can jump in and enhance features that affect marketing outcomes.

WORDPRESS & SEO

I have built, installed, maintained hundreds of WordPress websites. Utilized custom themes, purchase themed, builders like Elementor, WPakery, FusionBuilder and more.

I have learned a thing or two in correct WP stack, themes, and plugin management that provides the best performance footprint and “cost of ownership” over the life of a build.

I have developed custom WP plugins for specific functional needs.

I try to limit the use of plugins on WP as it’s bad for business unless absolutely necessary and the code development has been vetted out and is supported.

If a WP owner or web designer/developer understands that statement then we are ahead of the game.

SpyFu

Ubersuggest

AnswerThePublic

Keyword Planner Tool

Google Cache

Your Content Goes Here

I have been directly involved in P.R. needs, formatting, and prepping for submission for branding and seo/sem needs. I’ve worked with agencies, reporters, blog owners, in P.R. distribution. I have worked with Cision, PRnewswire, HARO, and use mass distribution tools like Ampifire for submission into major news feeds.

PROJECT & TIME MANAGEMENT

I have worked with (and continue to) people from all parts of the globe. India, Serbia, Romania, Latin America, Bangladesh, China, are a few. With some providers, we have been in contact for over 10 years!

Communication, setting expectations, and understanding “how to communicate’ has been an important factor in working with non USA based freelancers, developers, and service providers.

I am a results-driven professional, I am committed to maximizing labor productivity and minimizing wasted time in order to deliver high-quality work results efficiently. I am skilled in optimizing workflows and processes to achieve maximum efficiency and have a proven track record of consistently meeting or exceeding project timelines and goals.

I am adept at identifying and eliminating inefficiencies in project workflows, as well as leveraging technology and automation to streamline processes and increase productivity. By prioritizing clear communication and collaboration, I ensure that all team members are aligned and working toward common objectives, which results in faster project completion times and improved quality outcomes.

I utilize tools like Asana, Monday, Slack, Teams, Planner, Projects to create efficient procedures to get quality work done on time every time!

Working with people, teams, developers, designers, and attending meetings after meetings I realized it’s really a mindset. One that can be controlled and set by organizers and leadership.

Great minds don’t think alike … that’s a trap of “Group Think” and I have seen this time and time again…actually they are the norm in group meetings.

Most people in meetings are uncomfortable with the clash of ideas… why? They perceive it as a conflict.

The goal of great discussions is not to land on the same page of thought, it’s to explore and form different and productive views.

Instead, the goal of any meeting organizer or leadership is to create the culture where we approach meetings and agendas with understanding that their will be different views and to approach these views and thoughts with curiosity and exploration so we can build on thoughts and ideas.

Our group needs to go in thinking that the ideas are owned by no one. Collectively we are here to explore ideas and set things in motion that will affect us all.

Our group needs to be able to challenge, scrutinize, poke, prod and embrace ideas without anyone taking it personally. example verbiage we can use is:

“What if we looked at things a different way?…”

“Can we consider the possibility that?….”

“This may sound crazy, but what if we?…”

“Any crazy thoughts, ideas, or suggestions?…”

This sort of collective group think breaks the barriers of people in meetings from being passive participants to active inputters.

Once we collectively use our critical thinking skills and NOT be afraid of how we look to the group…then we’ve crossed into true group thinking.

As a seasoned professional with many years of direct experience in tech and digital marketing, and the printing industry… I can say I have a good background that can help. I have a proven track record of providing effective leadership and guidance to teams in support of complex projects and initiatives.

By fostering a collaborative and solutions-focused work environment, I have been able to successfully lead cross-functional teams in delivering innovative and impactful digital solutions that drive business growth and success.

I am an experienced project manager with a demonstrated ability to plan, execute, and deliver complex projects on time and within budget. I am highly proficient in utilizing project management tools such as Asana, Monday, ClickUp, Jira, Microsoft Project, and others to streamline project workflows, allocate resources effectively, and ensure that all project stakeholders are kept informed and engaged throughout the project lifecycle.

My strong organizational and communication skills enable me to collaborate effectively with cross-functional teams, manage competing priorities, and facilitate successful project outcomes. Additionally, I have a keen eye for identifying and mitigating project risks, and I am adept at adapting to changing project requirements and priorities in a fast-paced, dynamic environment

With a career of nearly 20 years in the I.T. and Print industry. I have built a select network of extremely professional and capable individuals that I can utilize to scale up a project.

Need a security expert who has won Bug Bounties from Google, IBM, and others discovering zero days?

Need a graphic designer who has worked with Pepsi, Orange, and some of the worlds largest companies?

Need a PowerBI/LookerStudio expert who also builds and owns DataConnectors via Looker Marketplace?

My list goes on and on.

When I say I have known these individuals. I mean we have slept on each others couches and homes and have met up many times and stay in contact with each other working helping each other out when needed on projects.

Creating symbiotic relationships with key labor providers has allowed me (us) to collectively achieve more for companies and provide solutions that work.

When and if we need to expand on agendas, projects, labor, we can have those conversations.

TECHNICAL BACKGROUND

I have helped setup and manage small businesses with employees ranging from 1-90 employees on Google Workplace for Business and Microsoft Office 365 Platform. From setup, to mobile device management, to custom app password and security, to utilizing Google Cloud or Microsoft Azure services. I can help with any issues here as the likelihood is you use one of the two.

I have been running, deploying, managing dedicated and VPS servers since 2008. My strongest background is in deploying LAMP based servers running WHM & cPanel to setup domains and customize them for optimization utilizing software like LightSpeed.

I run and manage my own AWS account, as well as company accounts and nodes for mission critical apps on AWS.

I can assist with DNS management, troubleshooting as I have worked with DNS as part of the overall scope of I.T. needs. Cloudflare has stood above the pack in ease of use and advance features for DNS management, security and performance gains.

I have used both GitHub & BitBucket to manage repos for company needs.

ARTIFICIAL INTELLIGENCE TOOLS

This is such a rapidly moving space and one that I am in both awe and motivated to make part of my daily work life. I started using A.I. assist tools like Rytr in 2021 to speed content creation along. In 2022/23 ChatGPT and OpenAI, Midjourney really have accelerated this space with tools and services that are changing work.

This field is definitely changing how work is done and I intend to stay up to date with trends, tools and technology that I can embed in my everyday life and help businesses power their needs utilizing platforms as needed.

Open AIs ChatGPT has exploded on the scene in late 2022 and advanced in 2023. The app market is one that will launch its capabilities to new levels. I have been using it with the AIPRM extension to maximize “prompt engineering” and create content, keyword research, topic clusters, and formatted content.

I have even used it in small scripting needs to prep scripts and deploy code edits. The tool will be extended even further as new development tools integrate into the platform and apps like Web Journey allow it to “go online” and help retrieve information.

I have used tools like Leadscripts & Jasper to advance content creation for online needs. These tools help speed up the process (not replace) and helps do the work of many when the process is streamlined.

Revoicer is a text to speech tool that has some very powerful natural language voice generation for various media needs.

An A.I. avatar that uses text to speech and avatar images to give a lifelike view of someone responding in video.

GRAPHICS & PRINT

Flyers, Banner Ads, Social media Ads, Red Herrings, Financial Reports, Email Templates, Direct Mail, Power Points\ Design … the list goes on and on. Below are a few examples of work I have done.

Photoshop, Illustrator, InDesign, TopazAI, and even Figma are tools used. If there is a target destination of a graphic need, I can pretty much figure out what is needed.

I have created a few logos for companies as well. Most of my logos are font based creative (single or double colored) for the technical aspects of print & signage budgeting.

For more advanced logo needs, I typically tell people to try 99designs and start a contest… the results can vary and you slowly mold to your needs from the best designs you feel work. I’ve even used them personally!

I maintain the official MI-Wave print catalog, brochures, spec sheets, tradeshow graphics and all print media for them.

I transitioned it from an older black/white catalog to a full color layout.

Photoshop, InDesign, Illustrator, Premier Pro, After Effects

I created a tri-fold brochure for the company to show bread products they offer.

I also shot pictures using a product lightbox of all the bread samples.

Photoshop & InDesign Used

I have designed hundreds of real estate flyers for promo and direct mail needs.

I worked for agencies as a white label designer providing services fr real estate agents across the country.

From both designing the media to printing and direct mail on behalf of agencies and individual real estate agents themselves.

I have worked with a handful of companies providing tradeshow graphics and print needs.

Here are a few over the years that my work shown has come to life.

I helped an owner of a coupon magazine design EVERY single business ad. It was a high speed turnaround of graphic needs.

This magazine distributed in the Tampa bay region in the 2007-2011 time. Production run was over 140,000 sent to homes in targeted regions.

Web press printed and labeled for direct mail.

Photoshop & InDesign used.

I have helped various companies with tradeshow swag printing needs. From prepping graphics to finding and sourcing suppliers domestic and abroad.

-Pens
-Stickers,
-Cups,
-T Shirts
-Mugs
-Electronics
-Bags
-the list goes on and on.

I was the contracted graphic designer for a company who was selling pizza box toppers.

Papa Johns, Hungry Howies and Marcos Pizza were clients.

This was high speed, not really creative work but you get the picture.

Photoshop & InDesign used.

For over 15 years, I have maintained my status as a “trade printer” and pay association fees to an association.

There I have built, met, and discussed printing as it’s designed to be exactly what the name implies… a trade printer among industry professionals to supply other trade printers with needs they may not have.

Vistaprint is an example of a 3rd party website that is a website that utilizes several vendors/trade printers to route orders to.


If you are really bored and have made it to this section… well, I have been around printers since childhood. Working in shops, plate making, operating one color and 4 color presses from junior high, through college.

From bindery to eventually making my way to pre-press and creating match prints for proofing, creating custom PMS colors (actually mixing powders) and seeing Adobe hit the scene in the early days.

I even saw the old school art of “stripping” in pre-press…but this industry was already being wiped out by a new technology…computers and graphic design programs.

FEW POINTS ABOUT ME

Tools, platforms, and transmission mediums are simply the way a message gets to a person. What changes with time is the delivery mechanisms that evolve like Radio, TV, Internet, Social Platforms, Video, etc. etc.)

One thing I like studying as a hobby is the root “lizard brain” methods of influencing via marketing tools and campaigns. And its here where reading, studying and deploying tests can be fun in neuro-hacking.

I love reading books like

“Propaganda” by Edward Bernays: The nephew of Sigmund Freud, this book is like the beginner bible for professional marketeers. It lays out his vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education.

“Influence” by Dr. Robert Cialdini: This book goes into explaining the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

“Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise, Christophe Morin: Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

These and many more smaller publications, studies, etc., I love pouring into and learning so we can sit back and design campaigns based on proven science. If you also enjoy this, then we can be up all night devising of ways to deploy these tools for your needs!

I am constantly learning new things in I.T., Marketing, Systems, etc., to gain an advantage and share with the people/companies I work with on introducing something new.

The world of technology & marketing is always changing, advancing and shifting and we need to stay abreast of these changes to see how best we can take advantage of them and attain a competitive edge against our competition.

I am a forever learner and the type that will stay up late on something to learn the in’s and outs and how I can morph it into something that can be monetized on our behalf.

I truly care about seeing your business grow.

I care about your results so much, I fond myself saying no or directing to other professional if what is needed is not in my wheelhouse or if I simply don’t have the time.

I look for companies, people and cultures that fit so we both intrinsically bring value. I fully understand that you are running a business…and driving results is what it’s ultimately about and when I see there is opportunities in making that happen I deploy my skills to achieve that.

I invite anyone to lookup the recommendations I have on my LinkedIn to get a sense of who and what I try to do for people. (and these are just a few of many more)

https://www.linkedin.com/in/briangalvan

If you made it this far and went through my profile, thank you!

I am trying to put as much information out there so you can make a good decision based on WHO you want to work with and working for your organization.

It’s not just about the money or the job. You need trustworthy and competent people to do the work as needed and drive results.

I am looking for the right people, company, culture to fit correctly.

When that happens great things come from it!

Feel free to reach out to me. You can call, text or email me with the form on the bottom of this page.

The very first step is to get to know you, your business, what your needs are and how I can help.

Email me below a brief message or call/text me at 813-440-1907