Project Description

Harris Law Group

SARASOTA, FL • USA

Harris Law Group is a personal injury practice attorney in Sarasota, Fl. Owned and operated by Tom Harris, a solo practitioner with over 35 years experience, including 17 years defending insurance companies make him one of the best candidates for personal injury claims.

Play Overview Video

Today

WHAT NOT TO DO

Sadly, Tom became a typical case study in WHAT NOT TO DO… When I helped him, he was your average yellow page ad running P.I. like the hundreds of thousands we see advertising. When I stared working with him in 2014, the impact of results were astonishing. I took him from an avg case load of 22 a year to about 21 a month within 6-9 months!…. yes, let that sink in… A MONTH. Unfortunately, success can bring in new ways of thinking and he thought he no longer needed me or the advice. The erosion was slow, but last I checked, hes not even in Googles 3-Pack, nor on the first page of organic seo like I had him.

I have an operational & marketing playbook for any P.I. that ever wants to launch their law practice to new levels. See some of what I implemented below.

MARKETING TECHNOLOGY

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

OPERATIONS TECHNOLOGY

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

More information to come. View overview video if possible.

I’ am still writing information but the title gives a background on what i was involved in with this work.

THOUGHTS AND PROOF OF WORK

I get asked this frequently as to “Why Do You Think He Stopped Using my Services?”

When I started with Tom, I literally gave him my tools and services for FREE!…. yes for FREE! I helped wane him off using very ineffective marketing like a $2000/month Yellow Page ads. For him, the thought was that if it yielded one client a year, it was at least potentially breaking even or profitable depending on the case. Harris Law Group averaged about 20 cases a year and after deploying my tools and services I got him to about 20 cases a month! He obviously didn’t need to be on yellow pages anymore since it wasn’t bringing anyone in.

After about a year, I told him that it could no longer be free as it costs me time & labor. All I asked was to replace what he was paying Yellow Pages to continue but he felt that it wasn’t really needed since he was in the top of search and was getting reviews as I had started him with a year prior. It’s really easy to cut things you don’t need when on top.

I thanked him for allowing me to deploy some very advanced techniques and went on my way. In the end, I’m not starving but I won’t give it away for free either. If you couldn’t see the business advantage of having me continue something that was overwhelmingly successful then I’ll have to question your business judgement.

Today, Harris Law Group doesn’t even list in the top 50 on organic listings and has dropped out of Googles exclusive 3-Pack Maps and Reviews position. I’ve noticed attempts with him to rebrand, invest in Google Ads, and get back the results but misses the point on how all the puzzle pieces come together and how valuable it is to have someone adjusting and shifting ears as needed.

Let’s Work Together

TELL ME MORE ABOUT YOUR BUSINESS

The very first step is just getting to know you, your business, what your needs are and How I Can Help. I take my time and walk through everyone’s needs as I gain more information about you and your industry.

[contact-form-7 id=”19″ title=”Contact form” /]