Sadly, Tom became a typical case study in WHAT NOT TO DO… When I helped him, he was your average yellow page ad running P.I. like the hundreds of thousands we see advertising. When I stared working with him in 2014, the impact of results were astonishing. I took him from an avg case load of 22 a year to about 21 a month within 6-9 months!…. yes, let that sink in… A MONTH. Unfortunately, success can bring in new ways of thinking and he thought he no longer needed me or the advice. The erosion was slow, but last I checked, hes not even in Googles 3-Pack, nor on the first page of organic seo like I had him.
I have an operational & marketing playbook for any P.I. that ever wants to launch their law practice to new levels. See some of what I implemented below.