What I Do at Noble Air

NobleAirCharter.com

Global Audiences

Current Director or Marketing & DevOps Manager for Noble Air Charter. NAC is a FAA 135 charter with private jet and twin propeller fleet and facilities in Miami and Boston. I came in to bring web and marketing assets under company control. Within first 6 months I have increased organic web traffic 500% and climbing, optimized PPC budgets, re-hauled the entire visual marketing assets for print, video, ads, etc.

MARKETING TECHNOLOGY

Strategic Planning

Strategic planning throughout marketing lifecycle

-Assessment of current state of marketing & industry
Review what you have been doing, the industry, competitors, budget allocations, tools & resources available.

-Main goals and objectives
Define goals with ownership. What are wins? (Leads, Branding, Page 1 Google, Traffic, Conversions etc)

-Technical Foundations
What platforms best serve infrastructure, budget, goals and needs. WordPress, Joomla, Magento, WPengine, VPS, AWS, Azure, SpyFu, etc.

-Tactical Foundations
Based on industry research, keyword research, content delivery, target demographic profiling, how and what best to deploy immediate to long tail needs.

-Content Deployment
Actual web building, content pages, URLs, back linking, etc., the actual building and deployment of content throughout the marketing spectrum.

-Analytics, Maintenance & Industry Research
Measure traffic, results, conversions, leads, and overall state of growth trend & continue discovering new content strategies to implement for growth and lead generation.

-Update & Tweak
Keep technology and marketing stacks updated, plugins, VPS, content pages, URL needs, interlinking and the daily upkeep of a productive marketing ecosystem.

-Continual discussion with ownership on what matters…is what is being deployed creating results and an effective ROI to the business?