SEO & SEM

Rankings, traffic growth, and search visibility that translates directly into leads and revenue.

How I Approach Search

SEO is not a checklist you run once and forget. It is an ongoing technical discipline that requires understanding how search engines crawl, index, and rank content. I build SEO into the architecture of every site I touch, starting with semantic HTML, proper heading hierarchy, structured data markup, and performance optimization.

My SEO work includes technical audits, keyword research, on-page optimization, local SEO with Google Business Profile management, link building through content partnerships, and ongoing rank tracking. I focus on organic search because it delivers the highest quality traffic at the lowest long-term cost.

On the SEM side, I manage Google Ads and Bing Ads campaigns with a focus on ROI, not vanity metrics. I build campaigns with tight keyword targeting, negative keyword lists, custom landing pages, and conversion tracking that ties every dollar spent to a measurable outcome. I have managed budgets from per month to ,000 per month and consistently deliver positive return.

What Most Agencies Get Wrong

Most SEO agencies sell you a monthly report and call it strategy. I build the technical foundation, create the content, earn the links, and track the results. No black-box reporting, no vanity metrics, no long-term contracts that lock you in while rankings stagnate. You see everything, and you own everything.

SEO Campaign

Local Service Business — From Page 5 to #1

Took a local service business from invisible in search to ranking #1 for their primary keywords in under 6 months. Technical audit, content strategy, Google Business optimization, and link building.

Technical SEOContentLocal SEOLink BuildingSchema
#1
Primary Keyword
340%
Organic Traffic
6mo
Timeline
SEM Campaign

Real Estate Lead Generation

Google Ads campaign generating consistent buyer and seller leads at a fraction of industry average cost-per-lead. Ongoing optimization of keywords, ad copy, and landing pages.

Google AdsLanding PagesA/B TestingAnalytics
$12
Cost Per Lead
45+
Leads/Month
380%
ROAS
SEO Strategy

E-Commerce Category Optimization

Structured data implementation, category page optimization, and content strategy that increased organic visibility for a product-based business across hundreds of SKUs.

Schema MarkupTechnical SEOContentAnalytics
500+
Pages Optimized
200%
Organic Revenue
Featured
Rich Snippets
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Interested in Working Together?

Let's discuss how I can bring this level of execution to your business.