Journal
What I'm Thinking About
Notes, analysis, and observations on digital marketing, A.I., search, and the tools that actually move the needle for businesses.
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A.I.
I Cut a 7-Hour Legal Task to 30 Minutes. The AI Couldn't, So I Built the Tool.
Read Article →Marketing
Why Your Best Leads Are Fake, and the Platforms Charging You Know It
Read Article →A.I.
The Lazy Genius in the Room: What 74 AI Projects Taught Me About the Mess Underneath the Magic
Read Article →Technology
Killing the Robocall Cash Drain: How I Built a $0.00 Spam Firewall for AI Voice Agents
Read Article →Technology
The Coming Reckoning in Private Aviation Software
Read Article →Technology
Rest In Peace, Adobe and WordPress
Read Article →A.I.
Adversarial Agents: How I Build AI Systems That Argue Before They Decide
Read Article →Technology
Why I Built SimplyTalk: Local Dictation Without the Subscription or the Spying
Read Article →Marketing
Google Just Lost the Search Ad Throne It Held for 20 Years
Read Article →DIY
SkipCut.com: How to Watch Longform YouTube Videos Without Commercials
Read Article →Marketing
Google's August 2025 Spam Update: What It Means for Websites
Read Article →Marketing
YouTube Just Shattered 2025 Records: What It Means for Small Business
Read Article →Technology
Not All WordPress Stacks Are Created Equal: Why Bloat Can Make You Invisible
Read Article →A.I.
Cutting Through the Hype: What the GPT-5 Disappointment Teaches Us
Read Article →A.I.
The AI Mirage: When Automation Gets Mistaken for Innovation
Read Article →Marketing
Why Most Paid Ads Don't Actually Make You Money
Read Article →A.I.
A.I. Agents: Cutting Through the Hype to Real Wins in Business
Read Article →A.I.
Prompts vs. Netflix: How I Whipped Up Angry Jets with Grok
Read Article →Marketing
How I Took FlyUSA's Web Traffic from Meh to Hell Yeah in Five Months
Read Article →Insights
From Employment to Side Hustles to Solutions: How You Benefit
Read Article →Marketing
What is Ad Rank?
Read Article →Technology
7 Ways SearchGPT is Different and How It Will Change Online Search
Read Article →A.I.
The Interface is Fading: How AI Agents Will End the Web and Remake Our World
Read Article →Business
That's Too Much. I Know a Cheaper Guy
Read Article →A.I.
Addressing Misconceptions About AI Assisted Software Development
Read Article →Marketing
What is a Growth Marketing Manager?
Read Article →Marketing
When Marketing Gurus Yell "Optimize for LLMs," It's Mostly Hype Today
Read Article →Insights
A Fond Farewell to a Beloved Client: Larry Keckler's Journey to Retirement
Read Article →Technology
WordPress Plugin Bloat: The Silent Killer of Your Website's Health
Read Article →Marketing
Google Ads is Stealing Your Money: The "Other Search Terms" Scam
Read Article →Technology
Why You Should Avoid Using .NET as Your Web Domain Extension
Read Article →Insights
I Did Not Leave Marketing. I Changed the Way I Create Value
Read Article →Marketing
Why Every Business Owner Should Start a Podcast
Read Article →A.I.
How I Built a Custom AI Agent to Fix the Real Estate Closing Cost Nightmare
Read Article →Marketing
Key Takeaways From Google's Search Algorithm Leak
Read Article →Marketing
Martech Mosaic: Building Blocks of a Digital Marketing Team
Read Article →Marketing
The Destruction of Google Continues: What It Means for Your Business
Read Article →Marketing
How to Lose Money with Google Ads: The Perils of Auto-Recommendations
Read Article →Marketing
Creating an Effective Social Media Marketing Plan
Read Article →Marketing
Direct Mail Surpasses Top Digital Mediums in ROI
Read Article →Marketing
Inbound vs. Outbound Marketing: Understanding the Differences
Read Article →Marketing
How Google PPC Lost Trust in Marketing
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