Certified Aircraft Appraisers
About CAAA
Certified Aircraft Appraisers (CAAA) is an organization in the aircraft appraisal industry, providing certified valuation services for aircraft transactions, insurance, estate planning, and legal proceedings. Accurate aircraft appraisals are critical to the aviation economy, and CAAA's credibility depends on projecting authority and professionalism.
Logo Rebrand
I rebranded the CAAA logo, modernizing a design that needed to reflect the organization's credibility and expertise in a highly specialized field. The new logo was designed to work across digital platforms, printed certification documents, and professional correspondence — all environments where trust and authority matter.
An aircraft appraisal organization's visual identity carries weight. When a bank, attorney, or aircraft owner receives a certified appraisal report, the branding needs to communicate legitimacy and professionalism instantly.
Website Rebuild
Alongside the rebrand, I rebuilt the CAAA website to serve as a functional lead generation and information platform. The new site clearly communicates the organization's services, certification standards, and expertise, while making it easy for aircraft owners, banks, and attorneys to request appraisal services.
The redesign focused on building trust from the first visit — clean layout, clear service descriptions, strong calls to action, and a design that reinforces the professionalism of the organization.