Journal
What I'm
Thinking About
Notes, analysis, and observations on digital marketing, A.I., search, and the tools that actually move the needle for businesses.
Featured Article / A.I.
The Smartest People Alive Are Having an Existential Crisis. Here Is What AI Just Did to Math, Medicine, and Work.
AI is cracking 80 year old math problems, designing proteins and reading genomes, and the world's top mathematicians are in crisis. Here is what is real, what is hype, and what it means for work and the experts pushing back.
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A.I.
The Smartest People Alive Are Having an Existential Crisis. Here Is What AI Just Did to Math, Medicine, and Work.
Marketing
ChatGPT Is Building a Search Console for Businesses. Here Is What It Means for Yours.
Insights
Why I Built No Bloat PDF, and Why I'd Watch Adobe Burn Twice
A.I.
When Vector Search Isn't Enough: What 11,794 Pages Taught Me About the Limits of AI Search
A.I.
They Killed an Elephant to Win an Argument. Watch the AI Pitch Do the Same Thing.
A.I.
I Cut a 7-Hour Legal Task to 30 Minutes. The AI Couldn't, So I Built the Tool.
Marketing
Why Your Best Leads Are Fake, and the Platforms Charging You Know It
A.I.
The Lazy Genius in the Room: What 74 AI Projects Taught Me About the Mess Underneath the Magic
Technology
Killing the Robocall Cash Drain: How I Built a $0.00 Spam Firewall for AI Voice Agents
Technology
The Coming Reckoning in Private Aviation Software
Technology
Rest In Peace, Adobe and WordPress
A.I.
Adversarial Agents: How I Build AI Systems That Argue Before They Decide
Technology
Why I Built SimplyTalk: Local Dictation Without the Subscription or the Spying
Marketing
Google Just Lost the Search Ad Throne It Held for 20 Years
DIY
SkipCut.com: How to Watch Longform YouTube Videos Without Commercials
Marketing
Google's August 2025 Spam Update: What It Means for Websites
Marketing
YouTube Just Shattered 2025 Records: What It Means for Small Business
Technology
Not All WordPress Stacks Are Created Equal: Why Bloat Can Make You Invisible
A.I.
Cutting Through the Hype: What the GPT-5 Disappointment Teaches Us
A.I.
The AI Mirage: When Automation Gets Mistaken for Innovation
Marketing
Why Most Paid Ads Don't Actually Make You Money
A.I.
A.I. Agents: Cutting Through the Hype to Real Wins in Business
A.I.
Prompts vs. Netflix: How I Whipped Up Angry Jets with Grok
Marketing
How I Took FlyUSA's Web Traffic from Meh to Hell Yeah in Five Months
Insights
From Employment to Side Hustles to Solutions: How You Benefit
Marketing
What is Ad Rank?
Technology
7 Ways SearchGPT is Different and How It Will Change Online Search
A.I.
The Interface is Fading: How AI Agents Will End the Web and Remake Our World
Business
That's Too Much. I Know a Cheaper Guy
A.I.
Addressing Misconceptions About AI Assisted Software Development
Marketing
What is a Growth Marketing Manager?
Marketing
When Marketing Gurus Yell "Optimize for LLMs," It's Mostly Hype Today
Insights
A Fond Farewell to a Beloved Client: Larry Keckler's Journey to Retirement
Technology
WordPress Plugin Bloat: The Silent Killer of Your Website's Health
Marketing
Google Ads is Stealing Your Money: The "Other Search Terms" Scam
Technology
Why You Should Avoid Using .NET as Your Web Domain Extension
Insights
I Did Not Leave Marketing. I Changed the Way I Create Value
Marketing
Why Every Business Owner Should Start a Podcast
A.I.
How I Built a Custom AI Agent to Fix the Real Estate Closing Cost Nightmare
Marketing
Key Takeaways From Google's Search Algorithm Leak
Marketing
Martech Mosaic: Building Blocks of a Digital Marketing Team
Marketing
The Destruction of Google Continues: What It Means for Your Business
Marketing
How to Lose Money with Google Ads: The Perils of Auto-Recommendations
Marketing
Creating an Effective Social Media Marketing Plan
Marketing
Direct Mail Surpasses Top Digital Mediums in ROI
Marketing
Inbound vs. Outbound Marketing: Understanding the Differences
Marketing
How Google PPC Lost Trust in Marketing
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