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Journal

What I'm Thinking About

Notes, analysis, and observations on digital marketing, A.I., search, and the tools that actually move the needle for businesses.

01

Featured

A.I.

Featured Article

When Vector Search Isn't Enough: What 11,794 Pages Taught Me About the Limits of AI Search

I asked a working AI search system to list every organization in an archive. It found 7. There were 22. Here is what breaks in standard AI search, why a knowledge graph fixes it, and what $53 across 11,794 pages proved.

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02

Latest

Recent Articles

01 Insights Why I Built No Bloat PDF, and Why I'd Watch Adobe Burn Twice Read Article → 02 A.I. When Vector Search Isn't Enough: What 11,794 Pages Taught Me About the Limits of AI Search Read Article → 03 A.I. They Killed an Elephant to Win an Argument. Watch the AI Pitch Do the Same Thing. Read Article → 04 A.I. I Cut a 7-Hour Legal Task to 30 Minutes. The AI Couldn't, So I Built the Tool. Read Article → 05 Marketing Why Your Best Leads Are Fake, and the Platforms Charging You Know It Read Article → 06 A.I. The Lazy Genius in the Room: What 74 AI Projects Taught Me About the Mess Underneath the Magic Read Article → 07 Technology Killing the Robocall Cash Drain: How I Built a $0.00 Spam Firewall for AI Voice Agents Read Article → 08 Technology The Coming Reckoning in Private Aviation Software Read Article → 09 Technology Rest In Peace, Adobe and WordPress Read Article → 10 A.I. Adversarial Agents: How I Build AI Systems That Argue Before They Decide Read Article → 11 Technology Why I Built SimplyTalk: Local Dictation Without the Subscription or the Spying Read Article → 12 Marketing Google Just Lost the Search Ad Throne It Held for 20 Years Read Article → 13 DIY SkipCut.com: How to Watch Longform YouTube Videos Without Commercials Read Article → 14 Marketing Google's August 2025 Spam Update: What It Means for Websites Read Article → 15 Marketing YouTube Just Shattered 2025 Records: What It Means for Small Business Read Article → 16 Technology Not All WordPress Stacks Are Created Equal: Why Bloat Can Make You Invisible Read Article → 17 A.I. Cutting Through the Hype: What the GPT-5 Disappointment Teaches Us Read Article → 18 A.I. The AI Mirage: When Automation Gets Mistaken for Innovation Read Article → 19 Marketing Why Most Paid Ads Don't Actually Make You Money Read Article → 20 A.I. A.I. Agents: Cutting Through the Hype to Real Wins in Business Read Article → 21 A.I. Prompts vs. Netflix: How I Whipped Up Angry Jets with Grok Read Article → 22 Marketing How I Took FlyUSA's Web Traffic from Meh to Hell Yeah in Five Months Read Article → 23 Insights From Employment to Side Hustles to Solutions: How You Benefit Read Article → 24 Marketing What is Ad Rank? Read Article → 25 Technology 7 Ways SearchGPT is Different and How It Will Change Online Search Read Article → 26 A.I. The Interface is Fading: How AI Agents Will End the Web and Remake Our World Read Article → 27 Business That's Too Much. I Know a Cheaper Guy Read Article → 28 A.I. Addressing Misconceptions About AI Assisted Software Development Read Article → 29 Marketing What is a Growth Marketing Manager? Read Article → 30 Marketing When Marketing Gurus Yell "Optimize for LLMs," It's Mostly Hype Today Read Article → 31 Insights A Fond Farewell to a Beloved Client: Larry Keckler's Journey to Retirement Read Article → 32 Technology WordPress Plugin Bloat: The Silent Killer of Your Website's Health Read Article → 33 Marketing Google Ads is Stealing Your Money: The "Other Search Terms" Scam Read Article → 34 Technology Why You Should Avoid Using .NET as Your Web Domain Extension Read Article → 35 Insights I Did Not Leave Marketing. I Changed the Way I Create Value Read Article → 36 Marketing Why Every Business Owner Should Start a Podcast Read Article → 37 A.I. How I Built a Custom AI Agent to Fix the Real Estate Closing Cost Nightmare Read Article → 38 Marketing Key Takeaways From Google's Search Algorithm Leak Read Article → 39 Marketing Martech Mosaic: Building Blocks of a Digital Marketing Team Read Article → 40 Marketing The Destruction of Google Continues: What It Means for Your Business Read Article → 41 Marketing How to Lose Money with Google Ads: The Perils of Auto-Recommendations Read Article → 42 Marketing Creating an Effective Social Media Marketing Plan Read Article → 43 Marketing Direct Mail Surpasses Top Digital Mediums in ROI Read Article → 44 Marketing Inbound vs. Outbound Marketing: Understanding the Differences Read Article → 45 Marketing How Google PPC Lost Trust in Marketing Read Article →

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