Hey there, I’m the kind of marketing guy who doesn’t mess around when it’s time to lock in. I’ve been around the block with SEO, organic growth, PPC, and just about every lever you can pull to make a brand pop online. So when I stepped into FlyUSA and saw what their old agency was doing—or, let’s be real, not doing—I knew it was time to take the wheel. Five months later? Traffic’s spiking, organic leads are rolling in, and we’re laying the groundwork for something even bigger as AI starts shaking up the search game.

…and I want to reemphasize something bigger is in the works. (tune in next year for an update)

Here’s how it went down.

Month 1: Throwing Out the Trash (and Building a Real Website)

First things first: that agency-built website had to go. I’m talking a complete teardown. It wasn’t just ugly—it was a technical dumpster fire. Slow load times, janky mobile responsiveness, and a structure that screamed “SEO? Never heard of her.” I rolled up my sleeves, fired up WordPress, and built a site from scratch that actually works.

What’s a good technical foundation for a WordPress site, you ask?

Glad you’re curious. It’s all about speed, structure, and search-friendliness…all with the goal of one thing…leads.

Leads and eyes means emails, calls, or text inquires on what you do… And that, pays your bills and grows your business.

I optimized images so they don’t choke your load time, set up clean permalinks for crawlability, and made sure the site was mobile-first—because Google’s not playing around with that anymore. I leaned on a lightweight theme, ditched the bloated plugins the agency had piled on, and hooked up a solid caching setup. Oh, and I made it look professional too—FlyUSA deserved a vibe that matched its name.

Traffic didn’t skyrocket overnight (SEO’s a marathon, not a sprint), but the analytics showed people sticking around longer. Bounce rates dropped, pages per session ticked up. The stage was set.

Month 2: SEO Foundations—Planting Seeds That Actually Grow

With a professional site in place, it was time to get serious about SEO. I’m not here to waste time on fluffy keyword stuffing or spammy backlinks—those days are dead. Instead, I dug into FlyUSA’s audience, figured out what they’re searching for, and built a content plan that hits those sweet spots.

I started with on-page basics: killer title tags, meta descriptions that slap, and H1s that tell Google exactly what’s up. Then I audited the site for crawl errors, fixed broken links, and submitted a fresh sitemap. Off-page, I scoped out some low-hanging fruit—local directories and industry listings—to get FlyUSA’s name out there without begging for links.

Organic traffic started creeping up, maybe 10-15% over the agency’s last month. Leads? Still quiet, but I wasn’t sweating it. Rome wasn’t built in a day, and neither is a search empire.

Month 3: Content That Converts (and a Little PPC Spice)

By month three, I was ready to turn up the heat. I wrote some blog posts—stuff like “Top 10 Private Jet Hacks You’ll Wish You Knew Sooner” and “Why FlyUSA Beats the Competition (Spoiler: It’s the Vibes).” These weren’t just fluff pieces; they targeted long-tail keywords with real intent, like “private jet charter cost” or “best jet rental near me.” I optimized the hell out of them—internal links, scannable formatting, and CTAs that nudge without nagging.

I also rehauled our entire PPC strategy on Google, and that is seeing some major wins and will be anther post feature. The data from those ads? Gold. It showed me which keywords were converting and fed back into my SEO strategy. Traffic jumped another 20%, and we snagged our first handful of organic leads. Game on.

Month 4: Riding the Spike

This is where it got fun. All that groundwork started paying off, and the traffic chart looked like a hockey stick. Organic sessions were up 300% from month one, and the leads were flowing—real inquiries, not just tire-kickers. Google was finally noticing FlyUSA, and we were climbing the SERPs for some juicy terms.

I doubled down on content, pumping out more posts and tweaking the site’s UX based on heatmaps (yeah, I’m that guy). I also started building legit backlinks—not shady link farms, but guest posts and outreach to aviation blogs that actually matter. The authority was stacking up, and FlyUSA was starting to own its niche.

Month 5: Locking In and Looking Ahead

By month five, we were cruising. Traffic was up 600% from the agency days, and organic leads were a steady drip—enough to make the sales team stop side-eyeing me. I fine-tuned the PPC campaigns to squeeze out more ROI, but the real star was SEO. We are ranking on page one for a dozen solid keywords, and the site’s domain authority is climbing faster than a jet at takeoff.

But here’s the thing—I’m not just coasting. The search world’s about to get wild with AI, and I’m already prepping FlyUSA for it. Think AI-driven content optimization, voice search readiness, and maybe even some chatbot action to handle those leads. The agency I kicked to the curb? They’d be lost in this new era. Me? I’m built for it.

Why This Worked (and Why I’m Not Surprised)

Look, I’m not gonna bore you with a humblebrag, but I’ve been doing this long enough to know what works. My SEO game is tight—years of tweaking title tags and chasing algorithm updates will do that to you. Organic growth? I live for it. PPC? I can make a budget sing. And when I lock in on a target like FlyUSA, it’s not a question of if I’ll deliver—it’s when.

Ditching that agency was the best call I made. They were coasting on outdated tactics and a site that couldn’t convert a starving man at a buffet. I rebuilt it, owned the strategy, and turned FlyUSA into a lead-gen machine. Five months isn’t the finish line—it’s the starting gun.

We are seriously about to kick ass and take names…and in the words of David Goggins…I want to take up real estate in my competitions mind.

The AI Future: Where This Is All Headed

Here’s the kicker: what I’ve done so far is just the warm-up. AI’s about to flip search on its head. Google’s already leaning into it with stuff like SGE (Search Generative Experience), and platforms like X are buzzing with AI chatter. For FlyUSA, that means smarter content, predictive keyword targeting, and maybe even AI-powered ad creative. I’m not scared of the shift—I’m stoked for it. A site with a rock-solid technical foundation and a dialed-in SEO strategy? That’s the kind of setup that thrives when AI takes over.

So yeah, five months in, FlyUSA’s killing it. Traffic’s up, leads are real, and I’m just getting started. If you’re stuck with an agency that’s dragging you down, take it from me—sometimes you’ve gotta grab the reins yourself. Lock in, trust your gut, and watch the numbers climb. Now, who’s ready to fly?

Am I available for work?

Nope… At FlyUSA I am locked in on taking the company to new heights and have already carved out growth packages that I am happy with. This post was more for SEO’s and SEM’s that may have had issues with agencies and the struggles to tell companies that you may know better. Hold the line, and continue plugging forward. If you know your stuff, then ram it down their throat as success speaks for itself and you’ll just smile and toast to it.