01Marketing Technology & Solutions
Law firms and real estate companies compete on trust, visibility, and speed of response. I've built the marketing infrastructure that drives all three: SEO strategies that delivered 940% organic traffic growth in 90 days, content systems that turned attorneys into thought leaders in their practice areas, and lead pipelines segmented by department so the right inquiry reaches the right attorney immediately.
My marketing work in this space spans everything from multi-practice website architecture and local SEO domination, to Google Ads campaigns targeting high-intent legal queries, print collateral for real estate closings, and brand positioning that separates a firm from the hundreds of competitors bidding on the same keywords.
02Operational Technology & Solutions
Beyond marketing, I've built the internal systems that legal and real estate businesses use to operate more efficiently. This includes A.I.-powered client intake portals that route inquiries by practice area, CRM integrations that track every lead from first click to signed retainer, automated glossary and content enrichment systems for SEO scale, and department-level reporting dashboards that give managing partners real visibility into marketing ROI.
I understand how law firms operate because I've been inside them, sitting in partner meetings, understanding case intake workflows, and learning how different practice areas generate and convert leads differently. That operational knowledge is what separates my work from a typical marketing vendor.
