Legal Industry & Real Estate
Legal and real estate marketing is one of the most competitive digital verticals in existence. Every firm wants to rank, every agent wants leads, and the landscape is saturated with agencies selling templated solutions. I've operated at the director level inside this space, building systems that produced measurable, attributable growth, not vanity metrics.
Marketing Technology & Solutions
Law firms and real estate companies compete on trust, visibility, and speed of response. I've built the marketing infrastructure that drives all three: SEO strategies that delivered 940% organic traffic growth in 90 days, content systems that turned attorneys into thought leaders in their practice areas, and lead pipelines segmented by department so the right inquiry reaches the right attorney immediately.
My marketing work in this space spans everything from multi-practice website architecture and local SEO domination, to Google Ads campaigns targeting high-intent legal queries, print collateral for real estate closings, and brand positioning that separates a firm from the hundreds of competitors bidding on the same keywords.
Operational Technology & Solutions
Beyond marketing, I've built the internal systems that legal and real estate businesses use to operate more efficiently. This includes A.I.-powered client intake portals that route inquiries by practice area, CRM integrations that track every lead from first click to signed retainer, automated glossary and content enrichment systems for SEO scale, and department-level reporting dashboards that give managing partners real visibility into marketing ROI.
I understand how law firms operate because I've been inside them, sitting in partner meetings, understanding case intake workflows, and learning how different practice areas generate and convert leads differently. That operational knowledge is what separates my work from a typical marketing vendor.
What Separates Me From a Typical Marketing Hire
940% Organic Growth in 90 Days
Not a typo. I built an SEO and content strategy for a multi-practice law firm that nearly 10x'd organic traffic within 90 days. The results were driven by technical SEO, content architecture, and structured data, not paid spend.
A.I.-Powered Client Intake & Routing
I've built intake systems that use AI to qualify, categorize, and route prospective clients to the correct practice area. This reduces response time, increases conversion, and eliminates the bottleneck of manual triage.
Department-Level Lead Pipelines
Multi-practice firms need segmented lead tracking. I build pipelines that separate litigation inquiries from probate referrals from real estate closings, so each department gets clean, qualified leads with full attribution.
Full Stack: Code, Content & Conversion
I write the code, create the content, and build the conversion paths. No handoffs between agencies, no waiting on a developer to implement what the SEO consultant recommended. One person, full execution.
Content Systems That Scale
I've built automated content enrichment pipelines that produce hundreds of SEO-optimized pages while maintaining quality, originality, and E-E-A-T compliance. This includes glossary systems, practice area guides, and FAQ libraries that rank and convert.
The Portfolio
Below you'll find every legal and real estate project I've contributed to. Click any project to learn more, or use the sidebar menu to jump directly to a full page breakdown.