Google & Bing Ads

How I Manage Paid Search

I have managed paid search campaigns across Google Ads and Microsoft Advertising for over a decade. My approach is rooted in one principle: every dollar you spend should be traceable to a business outcome. That means proper conversion tracking from day one, granular keyword targeting, aggressive negative keyword management, and landing pages built specifically for the campaign.

Most businesses waste 30 to 60 percent of their ad spend on irrelevant clicks because their campaigns are too broad, their landing pages are generic, or they are running on Google's auto-recommendations without understanding the consequences. I audit existing accounts, strip out the waste, and rebuild campaigns around the keywords and audiences that actually convert.

I build every campaign with manual control, not Smart bidding or automated suggestions. Google's AI optimizations are designed to maximize Google's revenue, not yours. I set bids by hand, write ad copy that matches search intent, create dedicated landing pages with a single call to action, and monitor performance daily during the first 30 days of any campaign.

Transparency Over Contracts

You get full access to your accounts. You own the data, the campaigns, and the conversion history. If we stop working together, you keep everything. No agencies holding your accounts hostage, no proprietary dashboards hiding the real numbers.