Portfolio Discipline
How I Approach Search
SEO is not a checklist you run once and forget. It is an ongoing technical discipline that requires understanding how search engines crawl, index, and rank content. I build SEO into the architecture of every site I touch, starting with semantic HTML, proper heading hierarchy, structured data markup, and performance optimization.
My SEO work includes technical audits, keyword research, on-page optimization, local SEO with Google Business Profile management, link building through content partnerships, and ongoing rank tracking. I focus on organic search because it delivers the highest quality traffic at the lowest long-term cost.
On the SEM side, I manage Google Ads and Bing Ads campaigns with a focus on ROI, not vanity metrics. I build campaigns with tight keyword targeting, negative keyword lists, custom landing pages, and conversion tracking that ties every dollar spent to a measurable outcome. I have managed budgets from per month to ,000 per month and consistently deliver positive return.
What Most Agencies Get Wrong
Most SEO agencies sell you a monthly report and call it strategy. I build the technical foundation, create the content, earn the links, and track the results. No black-box reporting, no vanity metrics, no long-term contracts that lock you in while rankings stagnate. You see everything, and you own everything.
Execution & Outcomes
Selected Work
Local Service Business: From Page 5 to #1
Took a local service business from invisible in search to ranking #1 for their primary keywords in under 6 months. Technical audit, content strategy, Google Business optimization, and link building.
Real Estate Lead Generation
Google Ads campaign generating consistent buyer and seller leads at a fraction of industry average cost-per-lead. Ongoing optimization of keywords, ad copy, and landing pages.
E-Commerce Category Optimization
Structured data implementation, category page optimization, and content strategy that increased organic visibility for a product-based business across hundreds of SKUs.