Analytics

Know What's Working

Most agents spend money on marketing without knowing what's actually generating results. Analytics changes that. By tracking the right metrics across every channel, you can see exactly which efforts are producing leads, which are wasting money, and where to invest more.

What I Track

• Website Analytics: Traffic sources, page views, bounce rates, and user behavior on your site
• Lead Source Attribution: Where each lead came from, whether it's Google, Facebook, direct mail, or referral
• Conversion Rates: How many visitors become leads, and how many leads become clients
• Ad Performance: Cost per click, cost per lead, and return on ad spend across all campaigns
• Email Metrics: Open rates, click rates, and engagement patterns across your email campaigns
• Social Media Insights: Reach, engagement, follower growth, and content performance

Tools and Setup

I set up and configure Google Analytics 4, Google Tag Manager, Facebook Pixel, and call tracking across your digital properties. This gives you a complete picture of how people find you, interact with your content, and convert into leads.

Reporting That Makes Sense

Data is only useful if you can understand it. I provide clear, visual reports that focus on the numbers that matter to your business. No jargon, no vanity metrics. Just actionable insights you can use to make better marketing decisions.