Pay Per Click (PPC)
Leads on Demand
Pay per click advertising is the fastest way to put your name in front of people actively searching for real estate services. Unlike organic strategies that build over time, PPC campaigns can generate leads within hours of going live.
The challenge in real estate PPC is cost. Keywords like "homes for sale" and "real estate agent" are among the most expensive on Google. That's why strategy matters. I build campaigns that target the right keywords at the right cost with landing pages designed to convert.
Google Ads for Real Estate
- Search campaigns targeting high-intent buyer and seller keywords
- Local service ads that appear above standard search results
- Display campaigns for brand awareness and retargeting
- YouTube pre-roll ads for video-first agents
- Performance Max campaigns with automated bidding optimization
Facebook and Instagram Ads
Social media advertising for real estate is incredibly effective when done right. Facebook's targeting capabilities let you reach people based on life events, demographics, and behaviors that indicate they're likely to buy or sell.
- Listing promotion ads with carousel and video formats
- Lead generation campaigns with in-platform forms
- Retargeting campaigns for website visitors
- Lookalike audiences based on past client data
- Open house promotion and event awareness campaigns
Budget, Tracking, and Optimization
Every campaign I manage includes conversion tracking, call tracking, and regular optimization. You'll know exactly how many leads came from each campaign, what each lead cost, and which ads are performing best. I adjust bidding, targeting, and creative based on real data to continuously improve your results.