Stratosphere Living Magazine

The Concept

During my time at FlyUSA, I identified an untapped opportunity: the idle time passengers spend on board private aircraft. Unlike commercial aviation where inflight entertainment is built into the seat, private charter passengers sit in a cabin with very little branded content to engage with.

I created a proposal for Stratosphere Living — a branded inflight magazine designed to sit inside the aircraft cabin for private aviation travelers. The concept was built around two objectives: entertain passengers during flight, and subtly upsell the operator's premium programs like JetCard memberships and fractional ownership.

What I Built

This wasn't just a pitch deck. I personally designed every page of the mockup — cover to back page — creating a polished, print-ready publication concept that demonstrated exactly what the finished product would look like. The design included editorial layouts, lifestyle content, destination features, and strategically placed program advertising.

The magazine was designed to feel premium and aspirational, matching the caliber of experience that high-net-worth travelers expect when flying privately. Every design choice, from typography to photography style, was intentional.

Ownership

I own the Stratosphere Living brand, website, and logo. The concept was mine from inception, and while it was proposed within the context of my role at FlyUSA, the intellectual property and brand assets remain under my ownership.

The Vision

Stratosphere Living represents what happens when marketing, design, and aviation knowledge converge. It's a tangible example of looking at an operational environment — the inside of a private jet — and seeing a marketing opportunity that nobody else was addressing.