My Blog
I enjoy sharing a variety of content here—whether it’s to discuss, demonstrate, teach, advise, or highlight intriguing online events.
Some of the articles and posts might appear random, but they often consist of content I’ve created for other publications or websites.
Mostly, my posts are aimed at business owners, offering insights on how they can leverage different strategies or tools to improve their outcomes.
What is Ad Rank?
Ad Rank is a fundamental concept in the world of online advertising, particularly when dealing with platforms like Google Ads. As ...
7 Ways How Search GPT is Different and How It Will Change the Way You Search Online
As someone who has been deeply involved in SEO and SEM since the mid-2000s, I have witnessed significant shifts in the ...
What is a Growth Marketing Manager?
What is a Growth Marketing Manager? A Growth Marketing Manager is a specialized marketing professional responsible for creating and executing strategies ...
A Fond Farewell to a Beloved Client: Larry Keckler’s Journey to Retirement
This year marked a bittersweet moment as one of my long-standing clients, Larry Keckler, has decided to retire once again. Larry’s ...
WordPress Plugin Bloat: The Silent Killer of Your Website’s Health
Step into the dark underbelly of WordPress websites, where plugin bloat lurks in the shadows, ready to choke the life out ...
Why You Should Avoid Using .NET as Your Web Domain Extension
Choosing a domain extension is a crucial decision when establishing your online presence. While the options may seem endless, not all ...
Why Every Business Owner Should Start a Podcast
Did you know that over 500 million people worldwide listen to podcasts? That’s a massive pool of potential fans just waiting ...
Key Takeaways From Google’s Search Algorithm Leak
My journey into the world of SEO began back in 2005, a time when the internet felt like a vast frontier ...
Martech Mosaic: Building Blocks of a Digital Marketing Team
In today's digital age, marketing has transcended traditional boundaries and evolved into a technology-driven field. Companies and organizations that successfully assemble ...
The Destruction of Google Continues & What It Means for Your Business?
Some of you that know me personally, you’re aware that I began writing a book in November 2022 when OpenAI released ...
How to Lose Money with Google Ads: The Perils of Auto-Recommendations
Running Google Ads can be a powerful tool for businesses looking to increase their online presence, drive traffic to their websites, ...
Creating an Effective Social Media Marketing Plan for Your Business
Developing a social media marketing plan tailored to your business involves strategic planning and consistent execution to reach and engage your ...
Direct Mail Surpasses Top Digital Mediums in ROI, According to ANA Report
As someone who has worked with direct mail and printing companies all my life, I have always been biased and had ...
Inbound vs. Outbound Marketing: Understanding the Differences
In the ever-evolving landscape of digital marketing, businesses face the crucial decision of choosing between inbound and outbound marketing strategies. Both ...
How Google PPC Lost Trust in Marketing
Revelations from the DOJ antitrust trial exposed how Google set minimum bid floor limits on selective industries, manipulating the bidding market ...
A.I. Music Making is Advancing
Artificial Intelligence (A.I.) is transforming many industries, and music is no exception. The speed at which A.I. music-making is advancing is ...
Digital Marketing Mistake You’re Committing
Digital Marketing Mistake You're Committing One of the biggest digital marketing mistakes I see business owners make is NOT using ...
Long Tail Theory Example Keywords
This video is a quick overview on why using long tail keyword tactics can help your overall cause in creating powerful ...
How to Look Like Garbage – Business101
This devil is in the details...How you choose to operate your company, and how you choose to present your brand has ...
That’s Too Much – I Know a “Cheaper” Guy
In the world of business, the phrase "I have a cheaper guy" is often heard when clients are looking to cut ...
Digital DIY for Small Business Owners
Digital DIY for Small Business Owners This is my growing article on tips, tricks, and advise on thing you can ...
Mortgage Industry SEO – Quick Example
This video is a quick example of how I'll approach SEO when building a website. It's not a full course instruction ...
Why Yoast SEO Tools Suck
This video is a quick point out on Why Yoast SEO tools suck! They really do. If you've done SEO/SEM work ...
Systems within Systems
This video is a conceptual walk through about using custom cloud software vs traditional providers. The world is going custom and ...
Personal Injury Law Work Overview
This video is an overview of work I have done in the personal injury law area. For any questions feel free ...
Generating Serial Numbers – MIWV
This is a quick video on a single system module created for MIWVs custom software portal to end the manual process ...
